ENGL
227 Entire Course Professional Writing
ENGL 227 Entire Course Professional
Writing
ENGL 227 Assignment Week 1
DeVry
Scenario:
You are an upper-level manager in a
large metropolitan hotel. One of your assistant managers, Jeff Clarke, has left
you a voicemail message requesting emergency leave for the upcoming holiday
weekend.
Here’s what the message stated: I’m
calling to request emergency leave again for this weekend. I know I’ve had
three emergency leaves in the last two months, but my grandma isn’t feeling
well again, and she really needs me to take care of her. I’ll be in later
tonight for my shift. Can you let me know then? Thanks.
You know from previous requests for
time off that Jeff’s grandmother is coping with a debilitating illness. Your
other assistant manager, Nina Hernandez, has covered for Jeff three times in
the last two months. She has been looking forward to having this weekend
off, as she is going out of town to celebrate her grandson’s first birthday.
You are already on the schedule this weekend, and if you allow Jeff’s emergency
leave, you’ll be short-staffed. To make matters worse, there’s a professional
conference this weekend for electrical engineers at a nearby convention center,
and many of the attendees will be staying at your hotel. This is the first time
the convention center has directed attendees to your hotel, and if all goes
well, this could mean a lot more business throughout the year.
Jeff’s absences are becoming more
and more of a problem. You could call him back on the phone to deny his
request, but you’re starting to think you may need a written record of some
sort to document the problem in case Jeff’s employment needs to be terminated.
Human Resources at Corporate are always emphasizing the need for documentation.
- Complete the Required Audience Profile (below) for
Jeff, with the understanding that someone in Human Resources may be a
secondary audience for this written response at a later date.
- Select an appropriate choice of medium: electronic or
print. (See Chapter 4 for guidance in selecting an appropriate medium.)
- Write a message to Jeff using an appropriate media
choice denying his request and explaining the reasons why. You don’t want
to fire Jeff, but you do want to be clear that you are denying the
request. You really need his help this weekend.
Audience Profile 3 Pages
- Is my primary audience external or internal?
- What are some key demographics about my audience, such
as age, gender, family situation, etc.?
- How much does my audience know about the topic?
- How much formality…?
- How do I expect…?
- What are my audience’s values in relation to this
message? What do …?
- What do I want my audience to think….?
- Are there any benefits for….?
- What information do I…?
- Which medium is…? Why?
ENGL 227 Chronological
Resume Assignment Week 2 DeVry
This week’s written assignment is
about resume development and critique. Write a Chronological Resume using the
format located in Figure 18.5 (page 534) in the text.
ENGL 227 Three-Step Writing
Process Assignment Week 3 DeVry
This is an outline of the
three-step writing process, which should apply to your analysis of a case
study. Answer the case questions related to each step directly on this
form. For the three-step process questions, you may use short phrases and
sentences for your answers. Then add a page break, and write your response as
directed in the case study and save the document as one file.
Plan
Write
Adapt to Your Audience
How will you show sensitivity to
your audience’s needs?
How much credibility do you already
have with your audience?
How will you establish the
additional credibility you need?
…..
Compose the Message
Complete
Revise the Message or Resume
List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist in Chapter 6, p. 156:
List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist in Chapter 6, p. 156:
First change?
Second change?
Third change?
…
ENGL 227 Informal Analytical
Report Group Project Week 4 DeVry
Week 4 Informal Analytical
Report–& Team Participation Memo
Your team is to write a brief
informal report (approx. 2 single-spaced pages, 500-750 words, plus references)
on the background of the company you have chosen to solicit with your sales
letter. Do NOT write solely about the background of your targeted company
but also focus on why you think this company could benefit from Kelly Services.
The report should be directed to people who write sales letters (typically
marketing). When the team has completed the report, one person from each
team is to submit the agreed upon informal report to the Dropbox. Additionally,
each team member is to submit the team participation memo. Only one person is
to submit the informal report. Otherwise, if everyone submits the report,
Turnitin will find that the report is copied. Format the report as an informal
report or memo report and organize your report according to the strategies
suggested in Chapter 13.
Focus on conclusions and
recommendations
Use logical arguments (the 2 + 2 = 4
approach or the yardstick approach)
Do more than provide information—Be
sure to analyze the information to help your readers apply it in future
sales messages
Use at least four sources, only two
of which may be websites. At least two of your four sources must come from the
DeVry Library. Ensure that all sources are credible. Do NOT use
Wikipedia, dictionaries, or encyclopedias as your sources, as these are not
appropriate sources for college or business writing. Recommended web resources
can be found in the Webliography area of the course
PepsiCo believes in empowering its
people as it gives the employees the “freedom to act and think in ways that …
will get the job done” (PepsiCo Inc.). Al Carey, CEO in PepsiCo, does not
believe in the command-and-control type of leadership. Although he
acknowledges that it is widely practiced everywhere, he believed it “will not empower
employees to own their results” (cited in Barret, Haug, & Gaskin, 2013, p.
32). Instead, employees will…
ENGL 227 Sales Letter
with Visual Aid-1 Group Project Week 5 DeVry
Week 5 Sales Letter with
Visual Aid & Team Participation Memo Requirements:
Using the information about the
company you gathered during week four and the information about Kelly Services
from the website and the case study, write a 1-2 page sales letter which
includes a visual aid to a decision-maker at the company your team researched
and convince him/her to use Kelly Services. The sales letter should focus on
the features and benefits that Kelly can offer to your targeted company and
should include a visual aid.
Each member of the team is to submit
the agreed upon sales letter and the team participation memo to the Dropbox.
Organize your letter according to the strategies presented in Chapter 10. For
our purposes, assume that Kelly Services does not have competition from other
companies. The sales letter should include the following:
Assess customer needs. Include
information from the case such as background information, supplier awards, and
importance of outsourcing.
Determine key selling points and
benefits
Anticipate purchasing objections
Use the AIDA model
Maintain legal and ethical
standards, and demonstrate your awareness by writing a message tailored for
your business
For your visual aid, you will
need more than an attractive picture. Create a table or a chart that helps
convey your sales message. For example, you might include a table that
succinctly displays the types of employees Kelly Services offers, a table that
highlights employer and employee benefits, or a pie chart showing the
percentage of Fortune 500 companies that use Kelly Services, or a graph showing
another important statistic. Your visual aid should be attractively designed
and should adhere to the guidelines set forth in Chapter 12 such as the
following:
The visual aid must be ethical and
must not distort information
The visual aid must be clearly
labeled
The type of visual aid must be
suitable for its intended purpose
The visual aid must be integrated
with the text of the sales letter in a way that will make sense to the audience
The visual aid should demonstrate
the same awareness sensitivity as the letter itself.
The sales letter must be submitted
to Turnitin.com and any corrections made before submitting to the Dropbox for
grading.
Using the memo template provided in
Appendix A, the team is to write a memo explaining each person’s contributions
to the project. Each person is to submit the agreed upon team participation
memo and the sales letter to the week 5 Dropbox.
Kelly Services belongs in the
Fortune 500 list of America’s largest companies and is a leader in providing
workforce solutions. Similar to PepsiCo Inc., Kelly Services is geographically
dispersed as we provide temporary staffing services to over 46 countries
globally. We have more than 560,000 employees ready for deployment on
temporary, temporary-to-hire, and direct-hire basis. We are not for everyone,
however. But partnering with Kelly Services for your growing need for
quality and…
ENGL 227 Formal Report Week 6
DeVry
In this assignment, students will
work independently to write a short formal report that analyzes a situation and
provides recommendations. This course project will satisfy TCOs 4, 6, and 8.
In week 6, your assignment should
include the following:
A table of contents using formal
report formatting. (Note that page numbers are not necessary this week, as you
will not have written the actual report yet. Page numbers should be added next
week, though, when you complete the report.)
The table of contents should include
first- and second-level headings, like the example on page 437 in chapter 15.
Include an introductory section featuring
the following four parts (see page 439 in chapter 15 for an example.
Introduction
Purpose, Scope, and Limitations
Sources and Methods
Report Organization
Identify at least six credible
sources you will use in your proposal in the “Sources and Methods” section.
Use formal report formatting.
Be free of grammar, spelling, and
punctuation errors.
INTRODUCTION
Finding the perfect career option
may take a lot of time considering the many possibilities and available opportunities
these days. Whether the individual is leaving school, facing
unemployment, or like many others who are looking for opportunities to shift
careers, the best time to look for options is now. By learning how and…
PURPOSE, SCOPE, AND LIMITATIONS
The purpose of this report is to
come up with at least two career options that are in demand today.
Considering the world economy, including the trends and advances in technology
and the healthcare industries, the report will focus on the job of technical
writers and compare it with registered nurses career….
ENGL 227 Formal Report Week 8
DeVry
In week 8, your assignment should
contain the following:
Be formatted as a formal report,
following the guidelines for formal reports in the text (including the guidelines
for headings and subheadings found on pages 435-448);
Include appropriate prefatory, text,
and supplemental parts (The formal report should contain appropriate prefatory,
text, and supplemental parts, including the following: a cover and/or title page;
a letter of transmittal; a table of contents; the four-part Introductory
Section from week 6; appropriately labeled body sections; and appendices, such
as the client interview and list of references. Your report does not need to
contain all of these parts, but should contain most of them.);
Fully answer the question of what
career would you recommend to an employee, client or professional contact. The
word count for the intro, body, and conclusion should be 1250-1750 words);
Use at least six credible researched
sources appropriately and effectively;
Include proper documentation using
APA style (both in-text and end-of-text citations–please check your work using
turnitin.com); and
Be free of spelling, grammar, and
punctuation errors.
Note: Visual aids are entirely
appropriate for this kind of report, but they are not required. If you decide
to use visual aids, be certain to adhere to the standards we have studied
previously in this course.
Introduction
Finding the perfect career option
may take a lot of time considering the many possibilities and available
opportunities these days. Whether the individual is leaving school,
facing unemployment, or like many others who are looking for opportunities to
shift careers, the best time to look for options is now. By learning how
and where to look for …
Purpose, Scope, and Limitations
The purpose of this paper is to come
up with at least two career options that are in demand today. Considering the
world economy, including the trends and advances in technology and the
healthcare industries, the paper will focus on the job of technical…
ENGL 227 Discussions ALL 7
Weeks ALL Students Posts 326 Pages Professional Writing DeVry
ENGL 227 Process-Oriented Writing
Discussions 1 Week 1 Posted by ALL Students 26 Pages DeVry
What are some strategies we can use
to analyze our audiences? At which stage in the writing process should we
analyze the audience? What does it mean to use a “process-oriented
approach” in writing? Why is this approach advantageous? Is it equally as
important to write a professional email as it is say a memorandum or letter?
Explain. What would a professional email look like?…
ENGL 227 Formatting Business
Messages Discussions 2 Week 1 Posted by ALL Students 23 Pages DeVry
When we shop online are there
certain precautions we should take to protect our identity? Would this apply to
simple correspondence via email or other electronic methods to others?
Consider successful business messages you’ve received, either as a professional
or a customer. How did the formatting of those messages affect their level of
success?…
ENGL 227 Process-Oriented Writing
and Formatting Business Messages Discussions Week 1 DeVry
ENGL 227 Positive and Neutral
Messages Discussions 1 Week 2 Posted by ALL Students 25 Pages DeVry
Is there a difference between being
direct and using the direct approach that your text mentions? Most messages we
write in the workplace fall into the category of positive or neutral
communications. Examples include routine requests, informative or good news
announcements, replies to inquiries, messages granting claims, letters of
recommendation, and general goodwill messages. What are some strategies for
writing these common types of messages successfully?…
ENGL 227 Electronic Communication
Discussions 2 Week 2 Posted by ALL Students 25 Pages DeVry
How many of you have read or written
personal blogs? How do professional blogs differ from personal ones? Your
office is moving to a new location. Your colleague, David Burke, is not a strong
writer, and he knows that you have recently taken a professional writing
seminar. He approached you this morning and asked, “Can you read this draft? I
know it’s a mess, but I’m swamped with the upcoming move. I want to e-mail it
to everyone tomorrow. Can you let me know exactly what’s wrong with it and
maybe rewrite it for me?…
ENGL 227 Positive and Neutral
Messages and Electronic Communication Discussions Week 2 DeVry
ENGL 227 Negative Messages
Discussions 1 Week 3 Posted by ALL Students 25 Pages DeVry
Share with us a time that you might
have had to write a negative message or when you have received a negative
message. Sometimes, people writing in a professional context must create
negative messages, such as a letter of termination, a press release regarding a
company error, a denial of a claim, or a poor performance review. When you
write such a negative message, what are your objectives? What are some
strategies you can use to write the negative message effectively?…
ENGL 227 Collaborative Writing
Discussions 2 Week 3 Posted by ALL Students 24 Pages DeVry
Share team successes and team failures that you have been
involved in. What did you learn from either experience? Identify some pros
and cons involved with writing in teams. What are some strategies teams can use
to successfully write together?…
ENGL 227 Negative Messages and
Collaborative Writing Discussions Week 3 DeVry
ENGL 227 Diversity Issues in
Professional Writing Discussions 1 Week 4 Posted by ALL Students 23 Pages DeVry
Diversity is a buzz word that has
been introduced since the early 1990’s. Participating in this discussion
will help us all understand the importance of taking the time to consider our
audience when writing business correspondence. Valuing diversity is commonly
regarded as a virtue in today’s business world. Why is diversity an important
value? What are some strategies we can use to reflect the value of diversity in
our written work?…
ENGL 227 Report Writing Discussions
2 Week 4 Posted by ALL Students 21 Pages DeVry
Have you been afforded the
opportunity to write a progress report in the past? Could you share the
details of this report? What all was included within the report?
How did the report provide guidance or help to make a difference? What
are some different types of reports you are likely to write in your career?
What are some strategies for creating well-written, effective reports?…
ENGL 227 Diversity Issues in
Professional Writing and Report Writing Discussions Week 4 DeVry
ENGL 227 Persuasive Messages
Discussions 1 Week 5 Posted by ALL Students 23 Pages DeVry
What company’s commercial lure
you in? Which one’s really tug at your heart or make you want to take
action? Why? As you know by this point in our studies, the best way
to approach writing any type of business message is to use a three-step process
that includes planning, writing, and revising. Explain which strategies in each
of these three steps we can apply when writing persuasive messages in
particular….
ENGL 227 Visual Aids Discussions 2
Week 5 Posted by ALL Students 20 Pages DeVry
How do images impact the
effectiveness of business documents? Using common software such as Word,
Excel, and PowerPoint, users can create a multitude of different types of
graphs, including pie charts, line graphs, flow charts, and Gantt charts. Which
factors weigh into the decision to choose a particular type of graph or chart?
Once you choose a type, how can you ensure that it is clear, readable, and
ethical?…
ENGL 227 Persuasive Messages and
Visual Aids Discussions Week 5 Posted by ALL Students 43 Pages
ENGL 227 Planning Formal Reports
Discussions 1 Week 6 Posted by ALL Students 23 Pages
What are some potential ethical
pitfalls when conducting research for business writing? One important
part of planning a formal report is conducting research. What are some
strategies business writers can use to conduct quality research? How else can
we apply planning stage techniques and strategies to the planning of a formal
report?…
ENGL 227 Formatting Formal Reports
Discussions 2 Week 6 Posted by ALL Students 21 Pages
Explain what we mean by “heading
levels” and how they should appear both in the table of contents and in the
reports themselves. How do heading levels communicate meaning to our readers?
Read the example report in Chapter
15 on pages 435-448, paying close attention to how the report is formatted and
organized. (Note that this report shows both MLA and APA citations; in the
reports you are writing, you will need to use APA citations.) How does the
formatting and organization of a formal report differ from the formats we’ve
practiced in other types of business writing?….
ENGL 227 Planning Formal Reports and
Formatting Formal Reports Discussions Week 6 Posted by ALL Students 44 Pages
ENGL 227 Adapting Reports for an
Audience Discussions 1 Week 7 Posted by ALL Students 23 Pages
Will you use the 2+2=4 approach
or the yardstick approach? How so? If not, describe the organization
you’ll be using, and explain your rationale for using it. In Chapter 14,
review the reports shown in Figures 14.2 to 14.3 on pages 410-412. Give
specific examples of how each of these reports establishes a good relationship
with the audience. Consider such components as taking the “you” attitude,
emphasizing the positive, establishing credibility, being polite, using
bias-free language, using visual aids, and projecting a good company image. How
will you exhibit these qualities in your formal report assignment?…
ENGL 227 Review of Professional
Writing Standards Discussions 2 Week 7 Posted by ALL Students 22 Pages
Which concepts did you find most
challenging this session? Class, once again, read through our 11 course TCOs.
Which objectives do you think will be most important in your future career? Do
you have any remaining questions about any of our objectives? Let’s take this
opportunity to review any concepts about which you may still have questions, as
well as discuss how you will apply them to your professional writing as you
advance in your career….
ENGL 227 Adapting Reports for an
Audience and Review of Professional Writing Standards Discussions Week 7 All
Posts 55 Pages
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